Thursday 2 October 2014

Final idea. Art direction planning

Today we decided finally on the song which we will use in our music video, it’s Clean Bandit - Rihanna. The song is quiet oriental therefore we changed basic ideas of our video.

The main location will be studio where the singer and the instrument players will be based. Also we will have a ballet dancer.

The main idea of the video will be an oriental asian theme with an asian singer in a black room with a light behind her and a dancer who will perform a contemporary ballet. In addition to this there will be two instrument players therefore we will have approximately 7 different shots.


The visual style must oriental also, therefore we found an artist whose works since 90-s are only concentrated on patterns and we took an inspiration from her works.
Her name is Yayoi Kusama and on this website we can see all her major work pieces, http://uk.phaidon.com/agenda/art/picture-galleries/2012/february/02/the-fantastical-world-of-yayoi-kusama/

We will use patterns in the wall design, in studio and also there will responds on the singer’s costume. Also, we plan to project the pattern on her face while the rest of the body will covered by darkness.
The make-up is one of the most important things in the scenario therefore we thought properly about it and took an inspiration from Twiggy’s and Bardout’s photos, so the singer will have big childish eyes with a bright eyelashes, style of 70-s which now is spreading among the style industry. Her face will be covered with sparkles and the total look will be more alien than human.








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