Today we managed to watch several videos in class and work out the target audience for the current songs:
The lesson was very useful in case of the fact that the target audience for all of these videos is young people our age therefore we were interested in analysing rates and ways gow the image of the star becomes interesting for us.
Referring to the theory of a star image by Richard Dyer the image of Kud Cudi is titally made up for his fans and mass media. In all his videos, he, the 30 years old guy makes up the look of an young teen who spents all his time parting. In fact, the key audience of his songs are young people 15-20 years old who follow the modern music style and follow the fashion which also influences the star image and the singing style.
The Beyonce video was made up in completely differernt way compared to old ones like "Crazy in Love", ""Diva" or "Move your body". This image of mother and wife was built not long ago and with this change she attracted more people to her music. The key audience became wider and now it's not only femake teens but also middle-aged women.
"When you're gone" by Avril Lavigne is a cheezy, girly video which follow thу soundtrack and appers as the whole story of love. The audience is attracted by this story and experiences everything with actors. This song is untypicle for Avril Lavigne creations as her style is more punk-rock rebellios girl however the audience grows up and with the time her style is changing.
- "Blue" by Beyonce
- "Pursuit of happyness" by Kud Cudi'
- "When you are gone"by Avril Lavigne
Each of them is different genre and therefore the audince is completely diversive. The target audience of all Beyonce songs is female however this video is little bit variant from her old ones. In "Blue her look is more female, she's a mother not a pop diva. Despite the cozzy and hommy athmosphere of the video she still fits in it some bits of her dance which if fact is the main check point of every Beyonce's video.
The Kud Cudi video has variant target audience whcih includes young people mainly teenagers. The theme oа the movie is "sex, drugs, alcohol and party", to get lots of views he produced the song and made a video which represents the idea of the best party in the world.
In the third video the main topic is the idea of "love and parting" however comparing to previos two videos it's targeted at wide audience. The plot includes three different aged people who miss someone therefore the target audicnce is completely different from teenagers to middle aged people.
The lesson was very useful in case of the fact that the target audience for all of these videos is young people our age therefore we were interested in analysing rates and ways gow the image of the star becomes interesting for us.
Referring to the theory of a star image by Richard Dyer the image of Kud Cudi is titally made up for his fans and mass media. In all his videos, he, the 30 years old guy makes up the look of an young teen who spents all his time parting. In fact, the key audience of his songs are young people 15-20 years old who follow the modern music style and follow the fashion which also influences the star image and the singing style.
The Beyonce video was made up in completely differernt way compared to old ones like "Crazy in Love", ""Diva" or "Move your body". This image of mother and wife was built not long ago and with this change she attracted more people to her music. The key audience became wider and now it's not only femake teens but also middle-aged women.
"When you're gone" by Avril Lavigne is a cheezy, girly video which follow thу soundtrack and appers as the whole story of love. The audience is attracted by this story and experiences everything with actors. This song is untypicle for Avril Lavigne creations as her style is more punk-rock rebellios girl however the audience grows up and with the time her style is changing.
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