Today we had a talk by two women who are working in BBC. They introduced us several tips which we need to remember in music video production work.
1.Budget >200k depending on how commercial (mainstream, pop) act is because of existing success and mainstream or niche appeal
2.Mainstream act eg. Golding- videos have to be safe, “appealing” to a wide audience, conservative, appropriate for the target audience
3.Large scale investment in production and distribution( including marketing) therefore label play safe to reduce the risk and maximize the profit depending on different audience groups and multiple territories.
4.For new acts video must “position them” which other acts are they similar to?
5.“The new so+so or “this crossed with that”
6.Music video is the biggest marketing tool we have and it’s the single thing where they invest the biggest amount of money at
7.Visual style, there always had to be a theme ( any kind and the visual style which links to the theme)
Overall, it was very useful and we gained lots of new skills and knowledge which we can now use in production process.
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