Research into similar star image

Using WIX.COM our group need to produce a website which will be promoting Gen as a new star. The target audience are people who are interested in electro-pop music and can become real fans aged 15-25. Therefore this categorisation of people influences the design of the website and other extra products.

Firstly, I searched for artists who are similar in their music style and life style at all to Gen. I decided to work in the electro-pop and pop music industries so then the research can be not so spread.



Earlier, in our group we discussed that artists like Lorde, Soko, Ellie Golding and Taylor Swift are similar to Gen in their star image, appearance and the performance style. Therefore I had already some boarders in-between which me have to create Gen's image.



The deep research into these artists music career and their distribution campaigns, I realised that the closest to our artist is Lorde. Her website is extra ordinate and I took it as a model for our future website.

This lesson I used to find all the possible information and examples which then I can use to develop a website which will be recognised as successful for our final piece presentation. While I was doing this, Dmitry and Eden were working in editing suit and Harry was working on the digipack idea.