The Graphics Interchange Format (better known by its acronym GIF) is a bitmap image format that was introduced byCompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability.
GIFs usually are made by fans so therefore they are widespread among the Internet. People are attracted bybright
images which give the audience a feeling of live concert.
The action which takes part in the GIF denotest the happiness of the person who was on the concert and tries now to give his emotions to the fandom.
Fandom is a term used to refer to a subculture composed offans characterized by a feeling of sympathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the object(s) of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a social network with particular practices.
A fandom of music group/music genre can grow up centered around but the subject of interest be narrowly defined, focused on something like a group eg. Ramsstein or more widely defined eg. rock industry of music.
Fans live their subculture, they adore their celebrities and every their activity is connected with promoting their stars. They listen to their music, go on concert, take photos, wite blogs about celebrities, follow them.
But despite all negative factors for singers, the activity of their fans is very important for many groups, fans help to promote music, they are involved in marketing cycle and play a role of a PROSUMER. They listen. they watch clips, they buy CDs and go on concerts but also they create GIFs, mash-up, new clips and therefore promote their celebrities.
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