Wednesday, 3 December 2014

Focus group. How it can help in our production?

This week on Thursday we have to present our product to the focus group and via their comments and suggestions improve their quality. Therefore I need to finish the website production so I can present them a copy which will be the most close linked to the future version. The same work Eden, Dmitry and Harry must do, so we as a group can present them altogether and get the feedback.

These are things which we need to find out during focus group research:

  1. do products work with each other?
  2. is the website useful?
  3. does it correspond to other products and the needs of potential target audience?
  4. is music video edited enough or are there any problems with it?
  5. how the digipack is related to the music video?
  6. will all these three products interest the target audience?
The focus group as I said preciously is a research which will help us to develop the final version of our products and also show weak and strong sides of their production. Therefore during Thursday lesson we as a group are going to ask questions and by recording them and writing up we will be informed about all failures and successes from the viewpoint of individuals in the focus group.

Tuesday, 2 December 2014

What is a focus group?


Today we learned about focus groups, on Thursday our focus group will take place and we will find out about weaknesses and strengths of our products via communication with potential audience.

During this lesson we looked at two different ways of focus groups research, in both cases focus groups were used in early stages of concept or new products development, so producers may understand the way in which they need to work and what disadvantages their ideas have already, therefore they interact with respondents in an informal way trying by asking opened-ended questions reveal respondent's opinion on the product.

The first research was revealing the opinion of the focus group on new biscuits forms and tastes. It had several problems which we payed attention to and wrote them down, so the on Thursday avoid them and make our research more useful and less bias. First of all, the focus group was not very representative as it consisted mostly of children and their behaviour is unpredictable therefore the researcher can't really rely on them. Also, the rest of the audience are children's mothers who are kind of representative as they are suppliers of food for their children but their opinion is also bias as it depends upon their relationship with a child and the way of raising a particular child, therefore the audience for this research is not representative and it can manage the result, because there is a wide range of other ages who are potential buyers of these biscuits.
However, there are some positive aspects during this research, a researcher was find and friendly, he prepossess to him the whole audience, he joked and therefore children were not shy. Also, the first attempt to this attachment with the audience he has done when he bought biscuits into the room and allow children to eat as much as they can, therefore children were already happy and were not bothering regarding the tension and research in which they are involved.

The second research was targeted mainly on pet owners and tried to reveal their opinion on new pet food. During this video there are two groups of researchers who via collaborating with focus groups ere trying to understand their opinion and realise disadvantage and advantages of products and why some people won't buy it for their pets. In the first one the researcher had already a final idea in his mind, therefore focus group contribution was not useful for him and for the whole group. They were persuading the focus group respondents that the product is excellent and that they must admit it and buy it in future. They were ignoring comments and responses, therefore they was no use of that focus group contribution. The second group worked more with the audience however, they didn't chat with respondents, instead of asking opened-ended questions they were talking a lot to them, trying explain their idea. The main idea of making people by themselves to realise what product is about and get their opinion, they were influencing on their opinion and therefore this focus group research also is useless.
So basically the point of the focus group is to get the info from the focus group about the product, it must be neutral, not biased and to get an objective opinion all questions must be easy built and open-ended so that the focus group can interpret them and answer.








WIX.COM/ STEP 6/ PAGES REINNOVATION

For our presentation on Thursday the website must be nearly done. Therefore I decided to work on Blog and Tour pages.
For this I need to develop an idea of the Blog which will present Gen as a channel person who tells her fans ways of her music development and how she struggles to be more successful. Therefore first three blogs I uploaded are about her music video and album release and also about music video production process as it it very important for fans to know all aspects of her artistic life. The blog will be updated every day and on it she as a singer will share with her fans different types of the information. Also, there is a notice on the website which is related only to extremely crazy fans who are always surfing the web and searching the information about Gen. There is an information about her personal performance in Hurtwood House Theatre on Thursday due to an International Child Protection Day.

Moreover, I tried to develop a personal tour for Gen but it was impossible to do it through ticket sales therefore I found 'Clean Bandit" tour schedule, uploaded it on the website. However, we are not allowed to use the real artist name, therefore through Photoshop I edited this title and wrote Gen Sykes instead the real artist's name.



Monday, 1 December 2014

WIX.COM/ STEP 5/ BACKGROUND

The many on Gen Sykes's website contains out of several links: Home, About, Photos, Music, Tour and Blog. Therefore there have to be 6 backgrounds. The most simple choice is that I can do them all the same but then the audience might feel boring.

Therefore I decided to have a simple green colour of the Home Page and then play around with other. For that purpose I asked Harry to take several photos of Gen profile and sent them to me.

When I received them, I uploaded them on Photoshop and edit there. I added the colourful background which in my opinion works with the whole Gen's style.

However, I decided not to use these theme on every background of the website and therefore I left a blank colour on Photos and Blog pages.


During the focus group research on Thursday I want to ask respondents about the correlation between our three products and especially how colours on the website correspond t the total star image and the music video theme. The amount of different colours in the music videos is varied between